UniTarget
UniTarget is a tool to communicate with telecom subscribers allowing to accurately select the target audience. It helps an operator to provide its B2B clients the opportunity to perform advertising communications with their existing clients (end-users), as well as find and attract new ones.
The platform is multichannel and includes any popular operator channels for sending advertisements (SMS, Push, MMS, etc.). The platform is integrated with the operator’s Big Data to search and work with various target audiences.
Architecture of UniTarget solution
Basic infrastructure elements for launching UniTarget: A2P, Geo-platform, DMP have been already implemented and are on the final stage of its application.
Targeting criteria (parameters)
- Gender/Age
- Average subscriber bill per month
- Phone OS (operating system)
- Phone model
- Using mobile internet
- Use of content services
- Roaming
- Calls to other cities
- Payment for services from a mobile phone
- Tariff plan
- Geotargeting, etc.
